Media Venture Collective describes itself as "a grass-roots, 501(c)3, public-benefit venture fund, under the Rudolf Steiner Foundation; media democracy brain trust ... focused on leveraging citizen donations into ... investments that promote media democracy as the fulcrum for social change." MVC wants to "pool citizen donations into - "purposeful" - working capital ... to develop and position the most promising projects for larger financial support...". MVC adds it wants to do this proactively, "not just reactively". They also do some things with Alternet.org.