Alpha Dogs: marketing candidates like snacks?

I do believe we just saw James Harding on The Daily Show. Meanwhile, Newsweek's Tony Dokoupil interviewed the (British) author of Alpha Dogs of London in the 26 May '08 issue: "In "Alpha Dogs," London Times editor James Harding investigates the Americanization of global politics and points to a culprit: the Sawyer Miller Group. Throughout the 1970s and '80s, the U.S. firm packaged and sold foreign politicians like consumer goods." Well, folks, who'da thunk it??